COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Retail Environment
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 413
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Group Work
Q&A
Lecturing / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This course is intended to provide students with information about the structure and functions of retailing, actors in retail environment and strategy development in retailing sector. Main topics of the course include actors in retail environment, strategic management in retailing, effects of retail environment on operations and strategic decisions.
Learning Outcomes The students who succeeded in this course;
  • The student will be able to explain the concept of retailing.
  • The student will be able to define the role of retailing in the economy.
  • The student will be able to define the role of retailing in the distribution system.
  • The student will be able to evaluate relations of retailers with the other parties taking part in the distribution system.
Course Description This course aims to provide students with the relevant knowledge about the structure and functioning of retailing sector, members of retail environment, the roles of environmental factors on retail management decision processes and strategic management in retailing.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to Retail Environment Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
2 Building and Sustaining Relationships in Retailing Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
3 Strategic Planning in Retailing Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
4 Overview of Strategic Retail Management Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
5 Retail Institution Forms Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
6 Targeting Customers and Gathering Information - 1 Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
7 Targeting Customers and Gathering Information - 2 Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
8 Midterm To be announced
9 Choosing a Store Location Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
10 Managing a Retail Business Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
11 Merchandise Management and Pricing - 1 Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
12 Merchandise Management and Pricing - 2 Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
13 Communicating with the Customer Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
14 Integrating and Controlling the Retail Strategy Retail Management: A Strategic Approach, by Barry Berman and Joel R. Evans, Prentice Hall
15 Review of the Semester
16 Final Exam
Course Notes/Textbooks Above stated book chapters and Powerpoint presentations
Suggested Readings/Materials International journals (Journal of Retailing, International Journal of Retail and Distribution Management)

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
40
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm
1
20
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
14
2
28
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
19
Final Exams
1
25
    Total
140

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to solve problems with an analytical and holistic viewpoint in the field of business administration.
2

To be able to present the findings and solutions to the business problems in written and oral formats.
3

To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels.

 X
4

To be able to use innovative and creative approach for real-life business situations.
5

To be able to demonstrate leadership skills in different business situations.
6

To be able to interpret the reflections of new technologies and softwares to business dynamics.   
7

To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective.

 X
8

To be able to act in accordance with the scientific and ethical values in studies related to business administration.
9

To be able to work efficiently and effectively as a team member.
10

To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions.
11

To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).
12

To be able to speak a second foreign at a medium level of fluency efficiently.
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest